top of page

About Us

IMG_5789 2.JPG

Hello Darling Boutique blossomed in June of 2019, when Erica, the owner,  decided it was time to make one of her many dreams a reality. Over the years she realized how difficult it was to find quality clothing that was fashionable but still preserved a sense of class and modesty. The boutique is a go-to source for styles influenced by the latest chic fashions with a modest touch, catering to individuals of all ages as well as sizes.

"Hello Darling" was inspired by Erica's late grandmother, Carmen Luz Encarnación, who passed on September, 19, 2019 after a battle with pancreatic cancer. She demonstrated love and compassion to her family as well as strangers greeting them with: "Hello Daaaarlingggg!"

Our Mission

We have a mission share the love of Christ and to inspire people to realize their worth and to be the best version of themselves. It's important to be confident in their own skin - and of course, their outfits. 


Although currently the collection of items available on the site adheres more to feminine products, in the near future we will be expanding our merchandise to also adhere to men and children populations as well, so stay tuned!

Our vision is fast-paced, forward-thinking and faith-centered at its core, and all of our products reflect these ideas. We invite you to browse our site to find just what you have been looking for. Look good, feel good, shop Hello Darling Boutique today.

Photo by: Jeffery Johnson

IG: byjjphotos

Meet the Owner

Hello Darling,
Thank you so much for supporting my business!

I hope to inspire you to be bold, to love yourself and have fun while being sassy yet classy!

Feel free to contact me through the business contact center as I would love to hear from you!


  • Facebook
  • Instagram

My Story

My name is Erica Jalissa. I am a God fearing entrepreneur looking to spread love and inspiration through fashion. I have always had a passion for fashion and wanted to embrace the beauty of modest clothing. It took a lot of time, sacrifice and tears to build this company and by the grace of God it was made possible.



I was born in Philadelphia, PA however raised in New York. I am a "pastors kid" and have been blessed with a loving and supportive family. Outside of HDBoutique, I work at our local hospital as a cardiovascular technologist aspiring to become perfusionist for bypass surgery.

I'm a musician who loves to sing and play percussion instruments and now I'm learning to play bass guitar and piano. I'm a big foodie, traveling, family based lady who loves God and people. 

I hope I can be of a blessing to your life and pray that this community brought together by boutique creates a family that inspires them to love and be loved.

 Thank you.



In Loving Memory


Carmen Luz Encarnación

"Hello Darling"


Appreciation Shoutouts

We want to acknowledge all those who made this boutique possible through there love, support, prayer and guidance in some way, shape our form. We could not have done it without you.

                                                                                   Thank you!

Carmen Encarnacion

Carmen Encarnacion


Adalberto & Daisy Nieves

Adalberto & Daisy Nieves


Jeffery Johnson

Jeffery Johnson

Photographer & Friend

Charles Curto

Charles Curto

Real Estate Agent



Loyal Friend

bottom of page